Columbia Journalism Review
ARE YOU PRESS WORTHY?
“If there’s a missing white woman, you’re going to cover that, every day” - Gwen Ifill, 2014.
There’s a huge bias when it comes to reporting of missing people - a phenomenon often called “Missing White Woman Syndrome”. Reports are often determined by demographics such as ethnicity, gender, age, and location. In 2021, Columbia Journalism Review launched AreYouPressworthy.com, an online tool that allows you to guess how much attention you would get from the public if you go missing.
SELECTED PRESS
ABC News : New calculator tackles inequality in missing persons stories
AdWeek : How Columbia Journalism Review Aims to End 'Missing White Woman Syndrome'
NBC News : 'How much press are you worth?' New calculator tackles inequality in missing persons stories
AWARDS
Cannes Lions / Silver / Direct
Cannes Lions / Silver / PR (Not-for-Profit)
Cannes Lions / Silver / PR (Data & Analytics)
Cannes Lions / Bronze / Direct (Data & Tech)
Cannes Lions / Bronze / Brand Experience
Cannes Lions / Finalist / Direct (Digital+Social)
Cannes Lions / Finalist / PR
Cannes Lions / Finalist / PR (Social Behavior)
Cannes Lions / Finalist / Digital Craft
Cannes Lions / Finalist / Digital Craft
Cannes Lions / Finalist / Media (Charity)
Cannes Lions / Finalist / Media
Cannes Lions / Finalist / Media (CSR)
Cannes Lions / Finalist / Social (UGC)
Cannes Lions / Finalist / Social
Cannes Lions / Finalist / Social (CSR)
D&AD / Graphite / PR
D&AD / Wood / Digital
One Show / Gold / Direct
One Show / Gold / PR
One Show / Silver / PR
One Show / Silver / PR
One Show / Merit / Interactive
One Show / Merit / Creative Use of Data
One Show / Merit / Creative Use of Data
Clio Awards / Silver / Direct
Clio Awards / Silver / Digital/Mobile
Clio Awards / Silver / Creative Use of Data
Clio Awards / Bronze / Media
Clio Awards / Bronze / Public Relations
Clio Awards / Shortlist / Creative Use of Data
ADC Awards / Bronze / Direct
ADC Awards / Bronze / Data Visualization
ADC Awards / Merit / Design for Good
ADC Awards / Merit / Design for Good
ANDY Awards / Gold / Idea
AICP Next Awards / Creative Data
