IMAGINE WINDOWS
Using 97,096 pieces of LEGO and three outdoor poster shells, we built posters entirely out of LEGO. When viewed from the right position, each image within the frame formed a seamless continuation of the scene behind it. Each poster also featured colourful LEGO creatures interacting with their environment: the perfect way to show just how much more fun the world is with LEGO.
AWARDS
D&AD / Yellow Pencil / Graphic Design (Posters)
Cannes Lions / Silver / Outdoor
Cannes Lions / Finalist / Design
One Show / Silver / Out of Home (Campaign)
One Show / Silver / Out of Home (Single)
One Show / Bronze / Outdoor
One Show / Merit / Outdoor (Campaign)
One Show / Merit / Outdoor (Single)
Spikes Asia / Silver / Outdoor
Adfest / Gold / Transit (Campaign)
Adfest / Silver / Transit (Single)
Adfest / Finalist / Transit (Single)
Adfest / Finalist / Poster Design (Campaign)
