Verizon
PAYITFORWARD LIVE
In March 2020, COVID-19 brought America to a standstill. Everyone was sheltering at home, and millions of small businesses across the country were closed—with no sense of when or even if they’d ever open again.
As the company that connects people, Verizon wanted to deliver on its brand mission to support small businesses and re-create the sense of community we all lost when we were forced indoors. As it happens, concerts were canceled and musicians were stuck at home too, so we saw an opportunity for an ongoing program that could do good in multiple ways: by connecting artists to the audiences they were missing, for the purpose of connecting small businesses to the revenue and customers they’d lost too. We called the 8-week concert series PayItForward LIVE.
RESULTS
87M+ livestream view in 8 weeks
122K+ #PayItForwardLIVE conversations
1.3M site visits
131K+ grants applied for by SMBs
$7.5 million donated to small businesses
98% positive or neutral sentiment for campaign
SELECTED PRESS
Billboard : Billie Eilish and Finneas Set to Perform Live For Verizon's Pay It Forward Series
Hypebeast : Watch Chance The Rapper Perform on Verizon's 'Pay it Forward Live'
Complex : Stream Chance The Rapper's Performance for Verizon's 'Pay it Forward Live'
BET : Janelle Monáe Previews Live Performance To Benefit Small Businesses
AdAge : Verizon Helps Small Businesses Through Twitter Entertainment Series
Adweek : Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
AWARDS
The Shorty Awards
Cannes Lions / Shortlist / Direct
One Show / Shortlist / Branded Entertainment
One Show / Shortlist / Direct
One Show / Shortlist / Experiential
One Show / Shortlist / Social Media
The ANDY Awards / Shortlist
Dave Matthews
Alicia Keys
Ryan Tedder of OneRepublic
Billie Eilish
Usher