CELEBRATE THE EXTRAORDINARY
After a 22-year hiatus, Singapore was finally playing host to the 28th Southeast Asian (SEA) Games. We built on the Game's theme of "Celebrate the Extraordinary" by launching a series of web films and TVCs that turned the lens on Team Singapore athletes, in which they showcased their extraordinary sporting abilities - from shooting hoops while blindfolded to delivering 40 punches in eight seconds, with no camera tricks. We worked with renowned director, Tony Kaye, to bring these stories to life.
