Singtel
MOVIE EMOJI
Singtel, Singapore's largest telco, launched mio mobile TV so users can watch movies on the go. To promote the app, we spoke in a language that is commonly used amongst mobile users today: emoji. Singtel created Movie Emojis that captured the latest blockbusters in emoji form, and then sent them out to all customers.
AWARDS
D&AD / Yellow Pencil / Mobile Marketing
Cannes Lions / Silver / Mobile
Cannes Lions / Bronze / Media
Cannes Lions / Finalist / Promo & Activation
CLIO / Bronze / Digital & Social
Webby Awards / Webby Winner (Mobile)
Webby Awards / People's Choice (Mobile)
Webby Awards / People's Choice (Promotions)
Spikes Asia / Bronze / Mobile
Spikes Asia / Finalist / Press
Best of Ogilvy / Mobile
