Alliance Française
PITCHING FRENCH FILMS TO HOLLYWOOD
To promote French cinema to a non-French audience who tend to prefer Hollywood blockbusters, Alliance Française, the leading network promoting French culture worldwide needed to demonstrate that great films can be made without following usual Hollywood formulae.
To do so, we pitched three films to Hollywood heavyweights. What they didn’t know is that these films were existing French cinema masterpieces. They rejected the pitches as they thought these ideas didn’t match their criteria of what makes a successful film.
The sessions were filmed and turned into a series of humorous videos showing there are great films Hollywood would never make.
AWARDS
Cannes Lions / Gold / Film
Cannes Lions / Gold / Film (Non-Fiction Series)
Cannes Lions / Gold / PR
Cannes Lions / Silver / Integrated
Cannes Lions / Silver / Cyber
Cannes Lions / Finalist / Cyber
Cannes Lions / Finalist / Cyber
Cannes Lions / Finalist / Entertainment
Cannes Lions / Finalist / Promo & Activation
Cannes Lions / Finalist / Promo & Activation
Cannes Lions / Finalist / Direct
Cannes Lions / Finalist / Direct
D&AD / Graphite / Film
D&AD / Graphite / Digital
D&AD / Wood / Branded Content (Single)
D&AD / Wood / Branded Content (Campaign)
D&AD / Wood / Direct Integrated Campaign
D&AD / Wood / PR
One Show / Gold / Digital (Single)
One Show / Gold / Online Films (Campaign)
One Show / Silver / Online (Long Form)
One Show / Silver / Online Films
One Show / Silver / Under 100k Budget
One Show / Bronze / Digital (Campaign)
One Show / Merit / Online
One Show / Merit / Integrated
Clio Awards / Gold / Film (Short Form)
Clio Awards / Silver / Film (Branded Content)
Clio Awards / Bronze / Social Media
Clio Awards / Finalist / Film (Branded Content)
LIA / Gold / TV/Cinema/Online Film
LIA / Gold / Integration
LIA / Gold / Branded Entertainment
LIA / Gold / Branded Entertainment
LIA / Gold / Non Traditional
LIA / Silver / Digital
LIA / Silver / TV/Cinema/Online Film
LIA / Bronze / TV/Cinema/Online Film
New York Festivals / Gold / Branded Content
New York Festivals / Gold / Digital
New York Festivals / Silver / Film
New York Festivals / Silver / Integrated
New York Festivals / Silver / PR Campaigns
Spikes Asia / Gold / Film
Spikes Asia / Gold / Entertainment
Spikes Asia / Silver / Direct
Spikes Asia / Silver / Promo & Activation
Spikes Asia / Bronze / Digital
Spikes Asia / Finalist / PR
Spikes Asia / Finalist / Integrated
Creative Circle Awards / Best of Show
Creative Circle Awards / Best of Category
Creative Circle Awards / Gold / B. Content
Creative Circle Awards / Gold / B. Content
Creative Circle Awards / Gold / Film
Creative Circle Awards / Gold / Film
Creative Circle Awards / Silver / Film
Creative Circle Awards / Silver / Cyber
Creative Circle Awards / Bronze / Integrated
Creative Circle Awards / Bronze / Promo
Creative Circle Awards / Finalist / Promo
Creative Circle Awards / Finalist / Direct
Hollywood rejects acclaimed French films
Hollywood rejects Cannes Palme d'Or winner La Vie d'Adele
Hollywood rejects Cannes Palme d'Or winner Entre Les Murs
Hollywood rejects Cannes Palme d'Or winner Amour
We also sent the scripts of iconic French films to renowned and influential Hollywood script consultancies.
Even they didn't see any potential in them. We turned their reports into posters and social posts.
