MCDONALD’S IN
TIMES SQUARE
Atop their new flagship restaurant in Times Square, McDonald's built the largest billboard dedicated to a single brand in Times Square. We were tasked with filling it with 24/7 content, leveraging the new visual identity that they unveiled in 2018.
With the help of Brand New School, we created over 70 custom animations to celebrate every season, holiday, or any cultural event we could think of.
AWARDS
D&AD / Wood Pencil / Branding
Clio / Finalist / Design
Photo by
Andrew Meredith
Case Study
Photo by Andrew Meredith
