Tide PowerPODs
GONNA NEED MORE TIDE
Why, you ask? Because life is getting messier. So Tide develops Tide PowerPODs, which contain 85% more Tide, to have a better clean in every load. To prove our point, we get Kumail Nanjiani and insert him in different iconic viral messes.
SELECTED PRESS:
Campaign US : The Most Awarded US Work From Cannes Lions
Forbes : New Tide Ad Featuring Kumail Nanjiani Scores With Humor And Product Focus
The Drum : US Ad of the Day
Adweek : Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’
Shots : Tide takes a trip down memeory lane
Little Black Book : Kumail Nanjiani Cleans Up Some Big Messes in Tide's March Madness Campaign
Marketing Dive : Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Trend Hunter : Tide Partners with Kumail Nanjiani
AWARDS
Cannes Lions / Gold / Social (Brand Storytelling)
Cannes Lions / Gold / Social (Consumer Goods)
Cannes Lions / Silver / Social (Use of Humor)
Cannes Lions / Bronze / Social
Cannes Lions / Finalist / Film (Consumer Goods)
Cannes Lions / Finalist / Film (Use of Humor)
Cannes Lions / Finalist / Social (User-Generated Content)
D&AD / Graphite / Film
D&AD / Shortlist / Editing
One Show / Gold / Film & Video
One Show / Gold / Social Media
One Show / Bronze / Social Media
One Show / Bronze / Creative Use of Technology
One Show / Merit / Cultural Driver
Effie / Silver / Brand Content & Entertainment
Effie / Bronze / Household Supplies
Effie / Bronze / Social Media - Products
The Original Clip
The Tide Version
