Tide PowerPODs
YOU’RE GONNA NEED MORE TIDE
Why, you ask? Because life is getting messier. So Tide develops Tide PowerPODs, which contain 85% more Tide, to have a better clean in every load. To prove our point, we get Kumail Nanjiani and insert him in different iconic viral messes.
SELECTED PRESS:
The Drum : US Ad of the Day
Adweek : Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’
Shots : Tide takes a trip down memeory lane
Little Black Book : Kumail Nanjiani Cleans Up Some Big Messes in Tide's March Madness Campaign
Marketing Dive : Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
Trend Hunter : Tide Partners with Kumail Nanjiani
The Original Clip
The Tide Version
